The main problem was a low interaction between the account and the users as well as a low follow rate. I was tasked with the challenge of conducting research on how to extend the user engagement as well as finding current trends to take advantage of when it comes to attracting users. With the ultimate goal of getting user engagement up as well as increasing downloads for the Tanbii app and an increase of users joining the Tanbii discord server.
My internship at Tanbii was a transformative experience that significantly contributed to my professional growth. The cornerstone of my learning was the meticulous tracking of user engagement metrics, which empowered me to fine-tune content strategies based on audience resonance.
Navigating content creation, especially with tools like Canva, presented a formidable challenge due to my limited prior experience. In response, I proactively sought out tutorials to enhance my skills, overcoming this hurdle and gaining valuable insights. Another notable challenge arose from the weekly shifts in Tanbii's social media strategy, oscillating between gaming, sustainability, and interactive content. This dynamic environment demanded constant adaptation, teaching me the vital lesson of flexibility in content creation—a skill I recognized as crucial in preventing potential issues with future employers.
The internship unveiled valuable lessons in handling criticism and maintaining composure amid challenges. Constructive feedback from my mentors fueled continuous improvement throughout the internship. The ever-changing content requirements underscored the importance of adaptability in a professional setting. Unexpectedly, I acquired video editing skills through Canva and honed my graphic design abilities for social media posts, enriching my skill set.
Effective communication within the team, primarily facilitated through Discord, expanded my understanding of professional collaboration. Despite the brevity of the internship, it left an indelible mark on my professional journey. I emerged with enhanced skills, a deeper grasp of professional communication, and the resilience to navigate a fluid work environment. Importantly, my contributions to Tanbii's social media objectives were not only meaningful but also indicative of the strides made in my professional development.
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